Social-networking, Facebook and an application called Sparkey

Hi all,

Today I wanna deviate from our usual topics to something which is familiar to all of us, social-networking. Facebook has been getting lot of mindshare in recent months. Its built on a very simple premise, people wanna network/socilize with other people for variety of reasons and wanna share their likes and dislikes with each other. It also has an open platform (CPAL) so people can build applications on top and let people use those apps and the developers make some money in the process.

I’ve been using facebook for over 6 months now and as a bachelor have also been using some of the dating applications in the same time to make new friends and flirt a bit. While some of the applicatons are extremely well done some others are not. And that’s the point for today’s post.

I am going to take a specific application called aptly ‘Sparkey’ (I guess supposedly to add sparks to your life or something similar like that) . Anyways one can find this application at The application is sponsored or made by some company called Chainn. It uses some algorithim from your circle of friends and says you have say something like ‘2000’ odd (some variable) number of potential dates from all over. While unless one doesn’t have anything to do for few hours, its going to be a pain to view those 2k people. So many people use one of the within 20 miles, within 35 miles or within 50 miles one of these choices. Let’s say one uses the 20 miles choice and goes through all the potential dates, then he should have some choices still left in the 35 miles and 50 miles which is not there. It has quite a few things which the developers need to work on to get the chinks out :-

1. It doesn’t remember if I see some profiles and don’t complete the whole gallery in one session. The application should remember such stuff as profiles and choices made within those profiles and not show them again for once a choice is made, its made for most of the people.

2. I do not know the logic for their calculation of 20 miles, 35 miles and 50 miles but something is seriously wrong there. It doesn’t seem to understand that even if you see the whole gallery in 20 miles, then there should be some gallery in 35 miles or 50 miles. Or if not, should give a message like that.

3. It does a very poor job as far as having a community built around that application as in providing support and talking to people. It does have a google group but it doesn’t seem to be talking or doing any improvements to that. A mailing list could have been used to drive change for the application and make it better.

4. They do lot of advertisements as in showing babes which lead to other third-party sites.

In reflection, this post also tells a potential social-networking dating application developer how people’s expectations are .

As always feel free to comment, suggest, flame whatever you feel 😉

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Furl

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.